UK to ban junk food advertising online and before 9 pm on TV from 2023
The government is poised to announce a ban on junk food advertising online and before 9 pm on TV from 2023, Boris Johnson said
The new measures, which will be some of the toughest marketing restrictions in the world, will heavily impact the more than £600m spent by brands on all food advertising online and on TV annually.
Research has found that one in three children leaving primary school is overweight or obese, as are almost two-thirds of adults in England. Last year, the government’s consultation on proposals to implement a ban estimated that children under 16 were exposed to 15bn junk food ads online in 2019, compared with 700m two years earlier.